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About us

There's a lot of love (and cuteness!) at the heart of The Grumble & Co.

Every product is beautifully illustrated; every design intended to raise a smile. Unique among greeting card brands, this one is inspired by adversity, mindfulness... and a love of dogs.

In 2014, founder Nicholas was suffering from depression and unable to work. As part of his therapy, he returned to his childhood hobby of illustration. Sketching his pugs and miniature schnauzer brought light to dark days; now, with his illustrated greeting cards, he's bringing light and joy to others.

The company (unintentionally!) started with Nicholas's animal greeting cards being sold in local shops around Cheshire. Orders came in faster than a terrier chasing a ball and soon, Nicholas's partner, Ross, had to be recruited. A year later, they took a small stand (and a big risk) at the Progressive Greetings Live trade show. There, they met buyers from Paperchase who fell for their inspirational tale and charming designs.

The Grumble & Co. cute greeting cards are now stocked throughout the UK in independent shops and the major retailers, Paperchase. They've also been nominated for Best Cute Collection at The Henries Awards. But the brand remains true to its pedigree, with all cards and gifts for dog lovers still illustrated in that same Cheshire cottage and entirely UK-made.

Many products can be personalised; all come with an inspirational backstory. And that adorable brand name? A "grumble" is a pack of pugs; with four of them plus a miniature schnauzer, you get a grumble and company! Boo, Ernie, Ruby, Roland and Lottie have always been central to the brand.

A special mention to Minnie & Tilly who were the first 2 adopted Pugs, but who are now on Rainbow Bridge.

Together, they're the "Cute. Nonstop" that The Grumble & Co is all about... and a reason to smile.